Amazon's smart TVs are back, and Best Buy will sell them

19 April, 2018, 02:04 | Author: Brenda Erickson
  • Above Toshiba Fire TV Edition smart TV

This time around Amazon is partnering with Best Buy, one of America's largest retail store chains.

While Amazon and Best Buy both sell a lot of TVs online, he said consumers still like going to physical stores to make such purchases, a significant acknowledgment from one of the world's richest men who has made much of his fortune from selling products online.

"Amazon and Best Buy have a long history of working together, and today we take our partnership to a new level", noted Amazon founder and CEO Jeff Bezos in a press release. The Fire Edition TVs by Insignia and Toshiba are created to work seamlessly with Amazon's own voice assistant Alexa.

It's something of a peace offering by Amazon, lulling Best Buy into this idea of a fantasy land where the two companies can work together in flawless harmony. "Our partnership with Amazon is exciting because we believe Fire TV Edition delivers an incredible user experience and further strengthens the growing connection between home theater, home automation and voice control".

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The new products incorporate Amazon's Fire TV platform, without the need for an additional Fire TV Stick or 4K Fire TV.

At a launch event Tuesday in Bellevue, Wash., Best Buy and Amazon executives declined to discuss the financial terms of their deal, the Wall Street Journal reported. Searching for content on streaming apps such as Netflix, Prime Video, Hulu, YouTube, and others alleviates the task of entering in phrases character by character with an on screen keyboard. The highlight feature of the Smart TVs is, of course, the Alexa integration.

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. For more information, visit and follow @AmazonNews.

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