Kylie Jenner says Snapchat is over - and Wall Street panics

23 February, 2018, 05:01 | Author: Brenda Erickson
  • Nike's Snap brand sells basketball shoes via Snapchat app

The company's update for Snapchat has been poorly received, and today, Snap's stock price took another tumble following a tweet from Kylie Jenner declaring that she was done with the social imaging app.

However, less than 24 hours after Kylie tweeted out her frustrations to her millions of followers, Snapchat's shares dropped by as much as 7.2%.

Some users have been very vocal with their negative reactions to the redesign, and though those complaints haven't really relented, Snapchat has stuck by its decision to change the app. The petition earned 1.2 million signatures, although Snapchat executives told users that their request is futile.

Snap Inc. has heard the cries from unhappy users as the company said Wednesday it knows the new Snapchat redesign is "uncomfortable for many".

Nic Rumsey started the petition to remove the new Snapchat update, a move which proved to resonate with most of the apps users.

She then added: "still love you tho snap ... my first love".

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After the recent objection of Snapchat redesign, the company has made a decision to bring some changes in design.

Snap's response points to additional changes that it announced yesterday, including a tabs feature that lets users "sort things like Stories, Group Chats, and Subscriptions, allowing you to further customise your own experience on the app". Instead, it noted that this is just the "beginning, and we will always listen closely to find new ways to make the service better for everyone".

A subsequent tweet makes it seem the reality star isn't done with it just yet. Her comment has been liked more than 2,000 times. Now, there's a designated page for publishers and celebrities, and a separate page for friends. Kylie partnered with Snap a year ago in order to broadcast exclusive video on Snapchat with a format named "Ask Kylie".

One million people signed a petition demanding Snap roll back the change. The latest update came with a complete redesign and got rid of numerous fundamental things that made the app what it was.

Since the app update has rolled out to users, Snapchat has been showered with bad reviews.

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