Chris Hemsworth wants to make Crocodile Dundee reboot a reality

07 February, 2018, 01:42 | Author: Raquel Nash
  • It’s believed the ad cost $36 million to create

"It's a tourism ad for Australia", McBride deadpans in a final scene, featuring the original Crocodile Dundee, Paul Hogan decked out in his original iconic outfit.

"We just had so much fun shooting the commercial all around Australia, and a lot of improv and off-the-cuff sort of stuff, and then talked about, "could this be a movie, what do we think", he said.

The thing is, their non-reboot of the Crocodile Dundee films is so good, it's gotten fans into a tizzy, left wanting more.

The 60-second spoof trailer for Dundee: The Son of a Legend Returns Home, features McBride as the son of Paul Hogan's character, Crocodile Dundee, arriving in Australia from the U.S. to meet Aussie Chris Hemsworth, and builds to showcase the country's key tourism hotspots - including a scene in which Hemsworth and McBride drink Australian wine together and praise its quality.

Presented as a buddy comedy, the movie features Danny McBride as Brian Dundee, the long-lost son of Mick Dundee and Chris Hemsworth as his sidekick, Wally Jr.

After the success of Tourism Australia's faux "Dundee" movie campaign, filmmakers and tourism operators are rallying to get a real "Crocodile Dundee" sequel off the ground.

"We're hoping Mick Dundee is listening", Eales said.

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The series of lighthearted films see fellow Aussies Chris Hemsworth, Curtis Stone, Matt Wright and Jessica Mauboy help McBride (and all Americans) plan his ideal Australian getaway, providing personal perspectives and unique insights on Australia's food and wine, nature and wildlife, aquatic and coastal experiences, culture and heritage and sport and events.

Even though the advertisement isn't really targeted towards Australians, Gamble also believes the media coverage of the Dundee film, prior to being revealed as an advertisement, got the ball rolling back here too.

"Whilst Australia ranks highly among Americans in terms of desirability and awareness of our tourism offerings, we lag behind our competitors when it comes to actual bookings. That's the challenge that this new campaign is seeking to address", Sullivan said.

Lisa Ronson, Tourism Australia's chief marketing officer, said that with more than 100 million viewers tuning in to the Super Bowl on Sunday, the game offers "the largest reach of any advertising platform in the US".

Chris added that he'd need a "great script" before jumping on board, but admitted he is already thinking about his upcoming schedule and if a Crocodile Dundee reboot could work or not.

"All media is global now, so Australian loving it would be part of overall strategy as well".


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