Grumpy Cat gets $710000 to smile about

26 January, 2018, 02:38 | Author: Raquel Nash
  • 039;Grumpy Cat' on the field before the MLB opening day game between the Colorado Rockies and the Arizona Diamondbacks at Chase Field

It has its own company named Grumpy Cat Ltd which is handled by cat's owner.

The cat, real name Tardar Sauce, went viral in 2012 after photographs of her sour expression emerged online. The owners and Grenade agreed to only allow the cat's face to appear on iced coffee beverage packaging.

A court document showed the jury sided with Bundsen, awarding her $710,001.

In 2013, Bundesen partnered with Nick and Paul Sandford to make the Grumpy Cat iced coffee. Grumpy Cat's Facebook page has attracted 8.7 million followers and boasts an Instagram of a couple million more.

That was the plan, anyway, per the owners of a beverage company who say they teamed up with the famous feline's owners to start the brand, then say they were let down by the Grumpy Cat team's efforts to promote it.

A court filing claimed they had exceeded the deal by selling roasted coffee and Grumppucino T-shirts, which Grumpy Cat said "blatantly infringed" their copyrights and trademarks.

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She became so popular that Bundesen, her owner, quit her waitressing job to found Grumpy Cat Limited.

They also alleged that the owners had told them Tardar Sauce was set to star in a film alongside Hollywood actors Will Ferrell and Jack Black, something that did not happen.

Although the coffee was promoted with the phrase "the ideal candidate to turn your frown upside down!", Grumpy Cat Limited sued the Sandfords for breach of contract. The Post reports that the company earned between $1 million and $100 million during the first few years after its creation.

Grumpy Cat's face has since been printed on fan merchandise like shirts, mugs, and phone cases, on ads for cat food company Friskies, and immortalised as a wax figure at Madame Tussauds in major cities like London, San Francisco, and Washington DC.

The deal between the two was for the Grummpuccino iced drink, which has the Grumpy Cat name and image on the bottle.

Following the victory, the cat's lawyer, David Jonelis of Lavely & Singer, said: 'I think, first of all, that it's a just verdict.



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