YouTube is making it harder for small-time creators to make money

20 January, 2018, 04:20 | Author: Brenda Erickson
  • YouTube Increases its Minimum Thresholds for Earning Revenue

YouTube has announced that it is changing its monetization rules for Creators, meaning that it will be even harder for small publishers to make money from Youtube for the content that they create.

YouTube is facing significant backlash over changes to the YouTube Partner Program, but really, what choice did it have?

In April 2017, it began to qualify for its monetization program; it's now upped that to a threshold of 4,000 hours of watchtime within the past 12 months, and 1,000 subscribers. On the 20th of February all channels that do not meet the new requirements will no longer be able to earn money on YouTube.

Google is implementing stricter criteria for YouTube users to meet before they're eligible to run ads on videos.

However, it was apparent that the major changes mostly affected new creators. For example Youtube has been taking down Christian channels and videos for no other reason other than the youtubers faith. Theoretically, that will make it easier for YouTube to catch bad actors who aren't there to build up an audience but manipulate other users or spread false information. "In the past, a channel with no history of uploading YouTube videos could quickly earn thousands of dollars off a video that caught fire, like this classic clip of a selfie gone wrong".

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Google Preferred videos comprise around five per cent of all videos that are uploaded on YouTube globally, according to Google.

Google also announced plans to launch a three-tier "suitability system" allowing advertisers to voice what they think are appropriate brand placements. These manual reviews are expected to be completed by mid-February in the United States, and by the end of March in all other markets where Google Preferred is offered. It's unclear whether or not these actions would have prevented Paul's problem video from appearing, but YouTube had to do something to reassure brands.

On January 17th, 2018, the internet responded with outrage against YouTube's new policy. In the a year ago YouTube has dealt with a series of outbursts, starting back from this March when ads were seen next to some racist and violent videos by leading many advertisers in pulling up their business.

As we outlined in a blog in December, we're expanding our work against bad actors trying to abuse our platform.

The changes for YouTube creators suggest Google is bowing to pressure from the general public and advertisers following a string of incidences over the past year when videos were called out for content that is fake or otherwise distasteful, leading some advertisers to cut their YouTube budgets.



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