Knoxville doctor warns dangers of Tide Pod Challenge 'very serious'

19 January, 2018, 02:05 | Author: Marie Harrington
  • YouTube is taking down videos of teenagers eating detergent that were posted online as part of a potentially fatal online challenge. Children attempting the'Tide Pod Challenge film themselves chewing on detergent pods and then dare others to participate

A YouTube spokesperson gave TechCrunch the following statement: "YouTube's Community Guidelines prohibit content that's meant to encourage unsafe activities that have an inherent risk of physical harm. We work to quickly remove flagged videos that violate our policies", a YouTube spokesperson told Engadget.

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A year ago we learned that even when not ingested, single-load liquid laundry packets can be extremely unsafe, which is why a new social media challenge that prompts teenagers to eat the packets is downright terrifying. Because, the Internet, and likes, apparently.

A Wichita donut chain used the latest social media stunt, called the Tide Pod challenge, to promote a new kind of donut Wednesday.

Poison control centres in the US received more than 50,000 calls about liquid laundry packet exposures over the last five years, according to the American Association of Poison Control Centers (AAAPC).

Actual Tide laundry detergent pods are poisonous and should not be consumed.

Jokes about the temptation to bite into the colourful pods have existed for years on social media, says Snopes.

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With the potentially fatal Tide Pod Challenge resurfacing and going viral at the end of 2017, many have started to question whether humanity is doomed.

"We therefore feel that by being proactive we are reducing the risk of any child attempting this challenge".

Patterson said they sold more than 50 of the Tide Pod donuts Wednesday, the only day they were selling them.

'Tide Pods' are brightly coloured American detergent capsules, similar to brands available in the United Kingdom, and YouTubers have been posting videos of themselves eating the capsules - and in some cases foaming at the mouth. And now, Google, which owns YouTube, says it's taking down clips that show people taking bites of the pods, Fast Company reported. About half of them were intentionally ingested.

Still, Tide has repeatedly discouraged the challenge, even producing a public service announcement with New England Patriots star Rob Gronkowski.

During 2013 and 2014, poison control centers across the nation recorded 29,891 exposures to laundry detergent packets, according to the American Association of Poison Control Centers. "By far, our calls about the laundry pods are usually young children that get into it because they think it's candy".

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