CES 2018: TCL Unveils Expanded Home Entertainment Lineup

11 January, 2018, 08:10 | Author: Brenda Erickson
  • 2018 TCL 4K HDR Roku TVs get Dolby Vision Roku Assistant contrast zones

This range will have Televisions from 43-inch onwards and will support HDR, 4K Ultra HD resolution, Roku OS and Dolby Vision.

The vanguard of this new line, the TCL Roku Smart Soundbar is a collaboration with the Streaming giant, Roku.

But you can think of this as Roku's answer to Google Assistant and Alexa, which both allow consumers to control content on their TVs (and often the TVs themselves) if they've got a supported streaming device like a Chromecast or Fire TV, respectively. A follow-up to this year's P Series, the 6-Series will be available in screen sizes of 65 and 55 inches and will feature Contrast Control Zone technology (local dimming), a new iPQ Engine, and the new HDR Pro Gamma control.

The Chinese TV manufacturer had a successful year in 2017, releasing several excellent Roku TV models at competitive price points that put the company in the spotlight of a stage that is only getting more and more crowded.

Though full specs have not been announced yet, the Roku Smart Sound Bar will use Roku Connect to pair with other compatible AV products for a whole home entertainment solution. TCL ended 2017 as the #3 smart TV brand in the US, with all of its smart TVs powered by the Roku OS. The Roku allows one to control the Smart TV via voice commands of Hey Roku.

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The TCL Roku Soundbar will be the first of the firm's Alto lineup of audio products. "We're doubling down on our partnership with Roku to offer our customers an easy way to add premium sound and enhanced functionality to a TCL Roku TV", said Chris Larson, Senior Vice President, TCL. "We envision a broader Roku ecosystem where the TV is the center of the home entertainment experience, making Roku TV even more desirable".

As for the 5 Series, it will be replacing the S series of televisions which the company now has.

The first half of 2018 will see the debut of the 6-Series, an evolution of the company's P6 line in 65- and 55-inch sizes.

"Further, it is equipped with the Natural Motion 240 technology for smooth action (55", 65" only), Wide Color with NBP Photon technology for exceptional colours, brighter highlights, and increased contrast. The firm announced that it is collaborating with TCL to build the "TCL Roku Smart Soundbar", coming in late 2018.

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