The Weeknd Cuts Ties With H&M Over Offensive Photo

Canadian pop star the Weeknd says he's distancing himself from H&M after it was revealed the clothing giant had released an advertising image of a young black model in a sweatshirt with the words "Coolest monkey in the jungle". Responses to the tweet debated whether or not it is even a racial issue, but the majority of responses were negative against the brand.

One social media user aptly put it; "So putting an African American child in a hoodie with "coolest monkey in the book" isn't racist at all".

In a statement, H&M apologized for the photo and said the product would be removed from it websites. "The image has been removed from all online channels and the product will not be for sale in the United States. We believe in diversity and inclusion in all that we do, and will be reviewing our internal routines".

H&M, based in Sweden, issued an apology via the New York Daily News on Monday from its Stockholm headquarters. "We, who work at H&M, can only agree". "We sincerely apologize for this image", the company said. This is without any doubt.

Toronto-born singer The Weeknd, who has worked with H&M on his own clothing collection, tweeted that he would sever his connection with the brand.

Despite recently forming a partnership with fashion retailer H&M, the Weeknd says he's effectively cut all ties with the chain as the result of a racially offensive advertisement.

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