Apple moral: Trademark founder's name to avoid being branded dumb

30 December, 2017, 01:22 | Author: Brenda Erickson
  • The world needs this?                  Vincenzo Barbato  Facebook screenshot by Chris Matyszczyk  CNET

They've had battles with some of the best like Samsung, Qualcomm, and Amazon.

The company's Facebook page shows it makes jeans, T-shirts and bags, and carries a series of quotes from Jobs himself such as "Don't waste time living someone else's life". We will give space to many minds throughout Italy, especially Naples, to give the possibility to realize a dream, because Steve Jobs has really left a mark in the universe.

Apple chose to base its case not on the Steve Jobs trademark itself, but on the company's logo, which is a stylized J with a bite that resembles the actual Apple logo too much.

An Italian clothing and accessories company called Steve Jobs won a five-year-long trademark battle against Apple for using the name of its founder. They are the owners of the company "Steve Jobs", a clothing and accessory line named after Apple's iconic founder.

Brand recognition is everything is key, they say.

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The case not only covered the name but also the logo the brothers were using.

Apple had sought to challenge the company by claiming its logo infringed on its own trademark, but despite the "leaf" and the indentation on the Italian company's logo, the fact that it was a letter rather than a fruit, meant it was not deemed to breach Apple's. But then, there is a chunk bitten off of it just as with the Apple logo.

Speaking with Business Insider Italia, the brothers said their goal is to sell electronics, "although they have yet to reveal specific plans there - meaning one day, there could very well be a Steve Jobs phone competing in stores right next to Jobs' own iPhone".

'We are working on a line of highly innovative electronic devices, projects we have been working on for years, ' the pair said.

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