Company To Promote Videos More

16 December, 2017, 05:57 | Author: Katrina Soto
  • Facebook

Lastly, Facebook said that next year it would start testing ads in its Watch service that run at the beginning of videos, which are referred to as pre-roll ads.

In a more annoying caveat, Zuckerberg's brainchild has also announced that it's toying with the idea of ads that appear during the middle of a video. Facebook is also introducing new restrictions on when and which publishers and creators can insert mid-roll ads in their videos and changing how its algorithm decides which videos to prioritize in people's News Feeds. They will also see new episodes of a show if they have watched an earlier episode.

Facebook will fill the pre-roll inventory with any video ads that brands run on Facebook that are six seconds long and bought with the in-stream placement selected, according to a Facebook spokesperson.

The new Watch video tab from Facebook Inc (NASDAQ:FB) will soon be feeding advertisements to users before they even view a single video.

Facebook is also adjusting the requirements for mid-roll ads (or "Ad Breaks", in Facebook's parlance). The move, which is still being tested, will only apply to videos lasting over three minutes, and won't be unleashed until you're at least a minute into the content you're watching. Previously videos had to be a minimum of 90 seconds, and the first ad break was allowed to appear after 20 seconds. It [Facebook] said the initial test it carried out showed that satisfaction improved by 18 percent when Ad Breaks were delayed.

Apple makes iMac Pro available for order
We've been expecting a December launch since the initial announcement, though Apple has been quiet on that front in recent months. Hardly a surprise, Apple at WWDC this past summer proudly boasted that it's the fastest and most powerful Mac ever created.

Though Facebook's revenue is growing, and the number of users is still rising, the company is struggling to keep people engaged for longer time on the site, and it thinks this problem can be solved by videos, said Brian Wieser, an analyst at Pivotal Research Group.

One other new change: Facebook is tweaking its news feed formula, again.

Facebook, though, is investing more money in video. People can also submit shows in a similar way they submit on YouTube. The ads would likely be before Watch content, Facebook's TV-style show content.

The news also contains a change to Live Ad Breaks that appears created to address concerns around brand safety.

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