Amazon Brings Handmade Gifts To Prime Now, Escalating Etsy Rivalry

07 December, 2017, 02:30 | Author: Marie Harrington
  • Amazon launches Prime membership in Singapore amid SE Asia push; stops free shipping option

Amazon Prime in Singapore will be available for S$8.99 per month and for a limited time, customers can sign up for S$2.99 per month.

This will largely be of interest to merchants who sell on Amazon.com, as Prime Singapore offers free 2-hour delivery on tens of thousands of items but more importantly free global delivery on millions more items from Amazon US.

Amazon launched its fast delivery service Prime Now here in July. Its service, which offers free two-hour delivery from its local warehouse with a minimum order of $40 between 10 am and 10 pm daily via the Prime Now app, will also be made exclusive for members.

Amazon Handmade products are available via Prime Now for members in Austin, Texas; Brooklyn and Manhattan, N.Y.; Minneapolis; Phoenix; Portland, Ore.; Raleigh, N.C.; San Diego; the San Francisco Bay Area and Seattle through the holiday season.

The launch of Amazon Prime comes just after the company ended its Free AmazonGlobal Saver Shipping option to Singapore on Monday, which enabled shoppers here to get free worldwide shipping with a minimum order of US$125.

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But customers who do not have a Prime membership in the U.S. can enjoy free delivery within the country for orders totalling US$25 or more on eligible items.

He added that Prime membership is "country-specific and not-transferable" so those with United States memberships are unable to use it locally, and that he encouraged Singaporeans "to leverage the Prime membership package developed specifically for Singapore".

The Prime launch, a first in Southeast Asia, will see Amazon expanding its reach in the region even as Chinese rival Alibaba already sells merchandise from its online Taobao stores through a regional e-commerce subsidiary, Lazada. Amazon are hoping that the lure of halving the threshold for free worldwide shipping from Amazon US to Singapore and cutting delivery times will be enough to convince Singapore customers to cough up. "Whether Amazon will be able to retain them and turn them into loyal customers will depend on the consistency of its service quality and if Amazon can provide more value to their customers that they are otherwise unable to get from other retailers".

Events coordinator Mabel Tan, 26, said that Prime does not have a strong enough draw for her at the moment, but if it adds "more products and services, I will consider the membership".

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