Step Inside the World's Largest Starbucks Location

06 December, 2017, 01:00 | Author: Katrina Soto
  • New Starbucks Reserve Roastery in Shanghai China

Starbucks, the Seattle-based coffee company, will open a 30,000 square-feet store in Shanghai on December 6.

It's also the largest Starbucks in the world, spanning an area almost twice as large as the next biggest, a Roastery in Seattle that opened three years ago.

China has become Starbucks' second largest and fastest growing market, and one the company expects to eclipse the US market one day. Customers at the cavernous new outlet on the West Nanjing Road shopping strip can watch beans being roasted, sample high-end brews and use a Starbucks augmented-reality digital app to interact with the store. Yet the Reserve Roastery is quite unlike any of the existing 3,000 Starbucks stores throughout China, offering immersive coffee- and tea-focused experiences throughout multiple stories.

Starbucks is now building more net new company-operated stores in China than the USA, said CEO Kevin Johnson, who replaced CEO Howard Schultz in April when the longtime leader transitioned into the role of executive chairman.

Here's what it's like to visit the Shanghai Roastery, the most over-the-top Starbucks in the world.

One of its three coffee bars is 88-feet long, the longest Starbucks bar in the world - because waiting in line is so 2016.

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Starbucks expanded its investment in China in July, when it announced plans to buy out the partners in its East China joint venture.

The Roastery will also feature China's first Starbucks Teavana Bar, where customers can select a Teavana signature pure tea or blend, served either hot or iced.

Princi baked items are shown in the new Starbucks Roastery in Shanghai, China.

Same-store sales at United States cafes were up 2% for the quarter ended 1 October, while sales in China were up 8%.

Ratcheting up focus on China, the coffeehouse chain on Wednesday will open its largest cafe in the world. The company already has over 600 stores in Shanghai - the largest number of stores in any city where Starbucks has a presence. In the fiscal year 2017, Chinese sales grew by 7 percent, while global sales grew by 3 percent.

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