Amazon Has Launched Down Under And Aussies Aren't Impressed
05 December, 2017, 02:24 | Author: Manuel Hopkins
"Focusing on customers and the long-term are key principles in Amazon's approach to retailing", said Rocco Braeuniger, country manager of Amazon Australia (below, right).
United States ecommerce giant Amazon launched in Australia overnight with its first party retail and marketplace offer.
Customer orders will be fulfilled from Amazon's new fulfilment centre in Dandenong South. Amazon also has corporate offices in Sydney, Melbourne, Perth, Brisbane and Canberra which are home to more than 1,000 employees.
But other analysts said it was not all bad news for local retailers, with Amazon expected to face similar challenges such as low access to broadband and the large size of the island continent.
"By concentrating on providing a great shopping experience and by constantly innovating on behalf of customers, we hope to earn the trust and the custom of Australian shoppers in the years to come".
In the lead up to Christmas it is offering free delivery for "eligible" products over $49 and one-day delivery for "select areas".
U.S. internet giant Amazon launched in Australia today in time for Christmas, with retailers scrambling to cut costs and boost their online offerings as they brace for an expected shake-up of the sector.
If you walk into your local Harvey Norman this morning and the sales staff are rude to you, well it could be for a multitude of reasons that are nearly certainly separate to you and your existence, but the most likely reason is that Amazon launched in Australia this morning, just in time to completely up end the retail sector for Christmas.
Amazon did not say what time of day it would begin taking orders from its Australian warehouse, except to say it would be on December 5.
"Australia hasn't seen many digital disruptors in its retail market, and the retail sector is now ripe for disruption".
"We recognise that Amazon's entry will, of course, impact on the Australian retail landscape, but we view the current price weakness in Australian retail stocks as an over-reaction, given the strengths of major shopping malls, and their leverage to Australia's employment and population growth". "I think this may prove hard".
Amazon's grocery chain, Amazon Fresh, will also not be available at first, though it is expected to open in Australia at some point. Many products will ship out of a Melbourne-based warehouse the company began setting up months ago.
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