Snapchat redesign focuses on 'separating the social from the media'

30 November, 2017, 14:07 | Author: Brenda Erickson
  • Snapchat redesigns app as user growth stalls

From the camera screen, you can swipe to the left to see your friends and to the right to see the new Discover tab.

The goal was to make the app easier to use but Spiegel also noted that the redesign might have a disruptive impact on user engagement in the short term. Stories are now sorted based on a new "best friends" algorithm, and the company has brought back the auto-advance feature. The updated version of Snapchat will roll out over the next few weeks, the company said Wednesday. Spiegel also penned a rare opinion piece for the website Axios published earlier today that outlined how Snapchat is trying to push away from the label of "social media" and also aggressively criticized its competitors in the space for helping fuel the rise of fake news.

Unread messages from friends will be shown at the top of the window, in chronological order, while other message threads and Stories will be shown algorithmically based on whom Snapchat believes you care about most. Snap is down 2 percent today, potentially because the redesign mostly shuffles existing content rather than adding big new things, but Facebook is down 3.75 percent, perhaps because Snap is correcting some of its core flaws here and adopting Facebook's algorithmic approach.

Snapchat eliminated the Stories page inside the app, a section where user posts co-mingled with posts from publishers like NBC or Bleacher Report.

The changes to the app were announced in a blog post on the Snap Inc. website and were accompanied by a video featuring Spiegel in which he explained how the redesigned app will separate the "social" and the "media". The main bit of the app stays the same, from the start - you still see the camera first and foremost.

"With the upcoming redesign of Snapchat, we are separating the social from the media, and taking an important step forward towards strengthening our relationships with our friends and our relationships with the media", said Spiegel. On the right is where the content from brands will be.

Massachusetts Gas Prices Down 5 Cents this Week
But, Idaho AAA spokesperson Matthew Conde says that even with reduced demand, typical fall gas savings have been slow to come. The lowest price in Miami-Dade was $2.33 at Marathon on South State Road 7 and Northwest 199th Street in Miami Gardens.

The new Snapchat app still opens to the camera, but there are changes from there.

"While blurring the lines between professional content creators and your friends has been an interesting Internet experiment, it has also produced some odd side-effects (like fake news) and made us feel like we have to perform for our friends rather than just express ourselves", Snapchat wrote in a blog post. Just like the Friends page, content showcased on Discover will change and adapt over time based on your interests and what you like to watch the most.

The new friends page is dynamic.

Users will now see two separate feeds.

So how does Snap know who's a friend, and who's a brand?

"My optimistic side likes to think that the past three quarters since Snap's IPO are helping to set expectations regarding reasonable growth rates for new advertising-driven businesses - expectations that have been thrown for a loop due to Facebook's unprecedented success", Forrester analyst Melissa Parrish recently told Digital News Daily.

Recommended:

  • Playoff Rankings Preview: Final Debates as the Field Is Cut to Eight

    Playoff Rankings Preview: Final Debates as the Field Is Cut to Eight

    Clemson is the No. 1 ranked team in the College Football Playoff Poll released Tuesday evening by the CFP Committee. Auburn advanced to the SEC Championship Game to face Georgia , while Alabama must await its postseason fate.
    Background checks for guns purchases set Black Friday record

    Background checks for guns purchases set Black Friday record

    The review will examine whether other government agencies are failing to report information to the database. That number is likely higher since approved buyers can purchase multiple firearms in one transaction.
    Kellyanne Conway Basically Tells People to Vote for Roy Moore

    Kellyanne Conway Basically Tells People to Vote for Roy Moore

    The special election to fill the seat held by Republican Jeff Sessions, now the US attorney general, is December 12. The move comes as allegations of sexual misconduct against the Alabama Republican continue to roil his campaign.
  • Full reveal of new BMW i8 Roadster

    Full reveal of new BMW i8 Roadster

    New color schemes being offered include E-Copper metallic and Donington Grey metallic, both with Frozen Grey metallic accents. The i8 roadster features a fabric soft top that can open or close in less than 16 seconds, at speeds up to 31 miles per hour .
    CFPB battle swells as Trump, Mulvaney square off with agency head

    CFPB battle swells as Trump, Mulvaney square off with agency head

    Elizabeth Warren of MA , met with English. "Bank regulation is a very sensitive business", Frank said in an interview Monday. Mulvaney also signed off as "acting director" and invited staff to pop by his office on the fourth floor to "grab a donut".
    Merkel rejects snap elections after failed talks

    Merkel rejects snap elections after failed talks

    Steinmeier is scheduled to meet with Merkel, SPD leader Martin Schulz and CSU leader Horst Seehofer Thursday. Leading SPD politicians however signalled they were ready to flex their muscles.
  • Select HTC U11 units start receiving Android Oreo update

    Select HTC U11 units start receiving Android Oreo update

    HTC had confirmed back in August that it will soon be rolling out the Android Oreo update for the HTC U11 , U Ultra and the U10. Over the air updates typically roll out in stages, so it make take a couple of days for Oreo to hit your unlocked HTC U11 .
    Burnley vs Arsenal: Confirmed lineups - Shock as Mesut Ozil dropped from squad

    Burnley vs Arsenal: Confirmed lineups - Shock as Mesut Ozil dropped from squad

    Arsenal head into the Burnley clash at Turf Moor following impressive win over Tottenham in the North London derby last week. When you see how hard it is to score against them it's a big result, you'd think that many clubs will drop points here.
    Miss South Africa Demi-Leigh Nel-Peters crowned Miss Universe 2017

    Miss South Africa Demi-Leigh Nel-Peters crowned Miss Universe 2017

    American comic turned TV host Steve Harvey hosted the event for the third time, making several jokes at his own expense. Celebrities greeted the Philippines' Rachel Peters who failed to advance to the final five of the 66 Miss Universe.
  • All is not well between Akshay Kumar, Salman Khan

    All is not well between Akshay Kumar, Salman Khan

    Akshay Kumar and Salman Khan , who once used to be good friend with each other, are facing some problems in their friendship. There wouldn't be anyone who is not inspired or do not look up to Bollywood's megastar Amitabh Bachchan .
    The 2017 White House Christmas Decorations

    The 2017 White House Christmas Decorations

    Next, the China Room "is set up for a family Christmas dinner, with the table displaying the china from President Ronald Reagan". Children visiting the White House this year repeatedly told Melania, wearing a white dress, that she looked like an angel .
    Conyers steps aside from top spot on Judiciary

    Conyers steps aside from top spot on Judiciary

    Gregory Meeks, D-N.Y., who is a member of the Congressional Black Caucus, as well as Rep. House Minority Leader Nancy Pelosi said she accepted Conyers' resignation.


Popular

Microsoft Office Apps Come to All Chromebooks
Microsoft Office apps are now finally supported by Chrome OS , which powers Chromebooks such as Google's Pixelbook . The Samsung Chromebook Pro , for example, has a 12.3-inch display, which puts it in the paid bracket.

Pervez Musharraf Pakistan's former president says he support LeT and Hafiz Saeed
The timing of this remark is significant, as it comes days after Saeed was released from house arrest by a Pakistani court. They (LeT) are the biggest force, India got them declared as terrorists by partnering with United States , " he added.

Cyber Monday sales jump 17 percent
The NRF doesn't estimate total sales for the weekend, but said average spending per person over the five days was $335.47. Multichannel shoppers spent about $49 more than those shopping only in-store, and $82 more than those shopping online.

Microsoft announces multi-year Redmond campus refresh
This bridge will also connect to the upcoming Redmond Technology Transit Station , which will welcome Link Light Rail in 2023. Instead, the firm envisions the new campus as a place filled with open spaces and plenty of light.

Toddler reported missing. Police referring to case as an 'abduction'
Woods said that Mariah was a miracle "angel" because she became pregnant with Mariah after she had already gotten her tubes tied. Authorities have not released any photos of Woods yet, or said who may have taken her and where they might be headed.

Retailers see Black Friday a success despite decline in customer traffic
At the same time, some analytics companies are reporting small decreases in Black Friday foot traffic. Cyber Monday dates back to 2005 when it was first used as a promotion for Shop.org.

Russian intercept of US Navy plane causes 'violent turbulence'
The Russian SU-30 approached the plane and identified it as a spy P-8A plane of the U.S. The US spy plane was approaching at high speed to the Russian border, it said.

Family-owned tree farm fights shortage with tradition
While this is a cherished family tradition for many, the convenience of purchasing a pre-cut tree is more attractive for others. To keep risks low, always do not forget to make sure lights are off when you're not there to take care of them.

Barca best-paid football team while premier league average wage tops €55000
Then we would have had three points more and we would have been even with Chelsea and that would have been nice". Then, towards the end of the season, maybe overtake them.

PV Sindhu defeated in Hong Kong Super Series final
But not this time, as Tai was crowned the Hong Kong Super Series champion defeating the second seed Indian 21-18, 21-18. But a string of errors and a flawless display by Tai lead to Sindhu losing 5 straight points and the match itself.