Voda, Micromax launch 4G phone at effective price of Rs 999

25 October, 2017, 01:06 | Author: Marie Harrington
  • Karbonn A41 Power

Just like BSNL, Vodafone IN has partnered with Micromax India to offer an affordable smartphone with carrier tie-up.

After BSNL, Micromax has now partnered with Vodafone to launch Micromax Bharat 2 Ultra 4G Smartphone at an effective price of Rs. 999/-.

Having said that, this offer from Micromax and Vodafone also works similar to the Airtel and Karbonn smartphone. Customers will have to spend Rs 2,899 upfront to purchase the phone. After purchasing, users have to insert a Vodafone SIM card to enjoy affordable tariff plan of Rs. 150, whose benefits are yet to be disclosed by Vodafone.

Micromax Bharat 2 Ultra will be available at Vodafone stores from the first week of November. The recharges can be of any denomination totalling to a minimum of Rs. 150 per month. These sums will go to the Vodafone M-Pesa wallets, and depending on convenience, the users may be able to either withdraw the money in cash or to transact them digitally. The chipset is mated to 512MB of RAM and 4GB of internal storage. The handset runs Android 6.0 Marshmallow operating system (OS) and is backed by a 1300mAh battery. "This will help fulfil the aspirations of several million phone users across the country who desire a smartphone but couldn't afford one", Avneesh Khosla, Associate Director - Consumer Business, Vodafone India said.

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With Bharat2 Ultra, Micromax and Vodafone are said to apply nearly the same strategy as Airtel and Karbonn did with the newly launch Karbonn A40 Indian 4G phone.

Micromax Bharat 2 Ultra features a 4-inch display with WVGA (800x480 pixels) resolution. On the camera front, the handset sports a 2-megapixel rear camera and a 0.3-megapixel front camera.

While the amount is definitely a lot more than what you would pay for a Jio 4G handset or an Airtel 4G handset, there is a story behind the same.

Rahul Sharma, Co-author, Micromax, "This organization with Vodafone will help acquire the following period of cell phone selection by hand-holding buyers to overhaul them from include cell phones to cell phones". The device comes with camera modes like scene detection, frame mode, and burst shots. We believe that greater device affordability and low cost data packs will drive increased smartphone adoption, as there is still a huge gap. "It will also empower the current non-clients of 4G to redesign and appreciate a wealthier client involvement with Vodafone SuperNet 4G".

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